Opinium and Fovea Link for Video Testing Service

In the UK, Opinium Research has partnered with video production firm Fovea to enable clients to test responses to corporate videos.

The new service has been designed to trial video communications to ensure that they achieve maximum impact and deliver the right kind of message. It enables clients to add an optional embedded survey that viewers complete while watching a clip, answering questions on their awareness and understanding of certain corporate messages.

'Companies are seeing the benefits in receiving immediate feedback as to whether the right message has reached their end audience, where more follow up might be needed and finally benefitting from the provision of an insightful source of data that can be used to generate instant insight and give them the ability to respond in a fast and effective way,' states Opinium MD James Endersby.

Web sites: www.opinium.co.uk and www.fovea.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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