Communispace Posts 29% Increase in H1 Revenue

Communispace - which creates online customer insight communities - has reported a 29% increase in revenue for the first half of 2010, with sales up to $22.5m from $17.4m in the prior year period. The company has also added several new tools to its product portfolio.

Headquartered in Watertown, Massachusetts, the company has offices in New York, San Francisco, Chicago, Austin, Atlanta, London, Sydney and San Remo, Italy. During H1, it launched four new visualization tools to enable clients to receive visual feedback from community members.

These tools enable consumers to share their thoughts through their own collages, images and text narratives, heatmaps which analyze reactions to static web sites, and whiteboards through which they can post their reactions to marketing materials.

In addition, the company has added a new Shopper Insight Communities tool, to establish the 'why and how' about shoppers and help marketers design more effective in-store marketing.

CEO Diane Hessan says the firm takes pride in its continued growth but is 'more gratified' by the 'extraordinary' client relationships it is building. 'We are doing strategic work with many of the most admired brands in the world, and we never take their trust in us for granted.'

Web site: www.communispace.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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