UK Roll-out for Bizo

Online B2B targeting platform and ad network Bizo has announced the broad availability of its services in the UK.

Privately-owned Bizo is based in San Francisco, California and anonymously tracks more than eighty million unique business professionals worldwide, now including more than eight million in the UK. The system compiles 'bizographic' information including industry, job function and company size, and helps clients to 'measure, reach, engage, and convert their target prospects online.'

Bizo's Certified Data Reseller Partners in the UK include the likes of Tribal Fusion, BlueKai and The Digital Partnership.

CEO Russell Glass says the launch follows more than a year of investment in developing UK audience data, and that 'some of the largest (UK) B2B advertisers' are already on board as clients. Tim Brown, EU General Manager for Tribal Fusion, comments: 'Bizo has been providing indispensable B2B data on US audiences, helping our US clients target and measure B2B campaigns like never before. It is exciting that we now have the same B2B data on UK audiences to offer to our UK clients.'

Web site: www.bizo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.