Visual IQ Secures $3m Investment

Boston-based marketing intelligence firm Visual IQ has completed a $3m round of funding, which it plans to use to expand its team, advance partner relationships and extend its technology infrastructure.

Visual IQ's software-as-a-service analytics solution enables users to integrate high volumes of data from a variety of sources, and provides marketers with actionable metrics and insights.

Last September, the company launched the Audience IQ tool, to provide marketers with information about the customer behaviour generated by marketing activity.

The latest financing has been provided by private equity firm Fog City Capital, which focuses on investments in the marketing value chain.

'We continue to see tremendous sales momentum and furthermore, we have identified a number of opportunities to expand our product footprint,' states founder and CEO Manu Mathew. 'We are excited to partner with Fog City Capital to help us scale our growth, particularly given their domain expertise in digital marketing and analytics.'

Web site: www.visualiq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.