DIY Survey Platform Adds Targeting, Video Features

In the US, self-service market research platform AskYourTargetMarket.com (AYTM) has added psychographic targeting to enable users to automatically pre-screen for preferred respondent characteristics, and video response surveys featuring webcam replies.

Founded in 2008, AYTM's market research platform offers a built-in panel to provide feedback from many tens of thousands of US consumers. Co-founder and CEO Lev Mazin (pictured) says the platform offers access to actionable and affordable market research data, even for small businesses.

The firm's new psychographic targeting feature enables users to segment their sample by specific traits such as loving or hating sushi, having a Facebook account, or wearing contact lenses.

Once users have defined their chosen audience, these traits are combined with nine demographic characteristics, to ensure that only relevant members of AYTM's panel are targeted.

The firm's new video response survey feature provides webcam replies from the firm's US consumer panel in a focus group style survey, with respondents selected on their psychographic and demographic characteristics.

'Video replies allow companies to get rapid qualitative feedback and, quite literally, put a face on consumer opinions,' explains VP of Market Research, Mike Courtney. 'With psychographic targeting, AYTM brings a prequalification layer to what is already the industry's most affordable research toolkit.'

Web site: www.askyourtargetmarket.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.