GMI Debuts Mobile MR Solution

Software and panels firm GMI (Global Market Insite) has partnered with mobile engagement specialist TXT4CRM to develop a new mobile market research solution.

TXT4CRM's mobile engagement software platform (SMS/MMS) enables companies to deploy and analyze mobile marketing and business solutions. GMI has combined its sampling technologies and engagement expertise with this platform to develop 'GMI Mobile'. Currently in beta test, the new solution offers short SMS-based diary tracking, customer satisfaction, polling and purchase intent studies to augment traditional market research.

Through the service, users can either run traditional online studies and follow up with a subset of mobile subscribers, or develop short standalone studies specifically designed for mobile phones.

'When we combine these assets with GMI's GlobalTestMarket Panel and the mobile engagement expertise from TXT4CRM, we are delivering mobile market research done right', states GMI CEO Mike Brochu.

Initial launch is restricted to the US, with plans to expand to other countries as the market develops.

Web site: www.gmi-mr.com and www.txt4crm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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