UK Data Collection Firms Merge

UK-based data collection agency Perspective is to merge with Continental Direct, a subsidiary of the former Continental Research, creating a new firm, Perspective Research Services, which will launch officially on 1st October 2010.

The new firm will boast qual and quant data collection solutions including a 900-strong UK face-to-face and in-depth interview team; a skilled CATI unit of more than 200 stations, with worldwide reach; enhanced online survey capabilities; and a new state-of-the-art viewing facility in central London, Holborn Focus. It will operate from three London based offices in Holborn, Acton and Shadwell.

There have been no staff redundancies as a result of the merger.

Richard Sheldrake, Founder of Perspective and now MD of the new company, comments: 'Perspective will continue to be a name that the market research industry knows and trusts but what we are able to offer will be bigger, better and brighter.' Sheldrake promises 'the same 'can-do' approach to even the toughest assignments, priding ourselves on our ability to recruit hard-to-reach respondents'. at www.perspectivemr.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.