Kantar Media Turns Up Ad Intelligence Heat

Kantar Media has introduced DirectHEAT, a new subscription service delivering customised multimedia ad intelligence to media sellers.

The service has an initial focus on national print and digital media sellers, and will feature exclusive PIB ADvance magazine ad data, supplied by Publishers Information Bureau and available within three days of publication; as well as data from Kantar Media's own competitive media reporting database Brand Central, which reports on brand creative, occurrence and expenditure activity across 18 media types.

DirectHEAT can be delivered in a customised format for each subscriber, and includes alerts, reports and 'fast facts' which require users only to read their email, clicking through for more detail if required.

In addition to brand strategy insights, the service promises competitive share-of-market among user-specified competitive media properties; and integrates news feeds and contact information to help users act quickly on information.

Mark Nesbitt, President of Kantar Media Intelligence, says sales organizations 'have a growing need to quickly identify opportunities and to efficiently prepare for meetings with clients and prospects', and adds: 'DirectHEAT delivers that speed and efficiency by providing relevant insights aligned with the competitive landscape for each individual user.' Wayne Eadie, President of PIB, says the new service is 'exactly what publishers have been asking for... fast delivery of PIB data in a multimedia framework'.

Kantar Media includes subsidiaries Compete, Cymfony and SRDS, and offers a full range of media insights and audience measurement services through its global business sectors - Intelligence, Audiences, TGI and Custom. Web site: www.kantarmediana.com .

Publishers Information Bureau is a membership organization administered by Magazine Publishers of America (MPA), providing paging, expenditures and related information for consumer magazine advertising. Web site: www.magazine.org/pib .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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