Partners Launch Consumer Experience Firm Infrared

In the US, industry researchers Tracy Downing, Mike Lokowich and Lisa Myers have launched Infrared Partners, a new consultancy offering marketing, research and customer experience solutions.

The trio previously held consulting, marketing and research positions across the financial services, travel and hospitality, healthcare/pharma and retail sectors at firms including Deluxe, Yamamoto Moss MacKenzie, Carlson Companies and John Ryan.

The new Minneapolis and San Francisco-based firm investigates consumer behavior, preferences and values through customized research methodology, helping clients to develop new ideas, products and services.

'By combining our perspectives and methods, we offer clients a tested and trustworthy way to gain market insights and solve the problems they have in a way that is different from any other offerings in the marketplace,' states 'Chief Illuminator' Myers (pictured).

Web site: www.infraredpartners.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.