US agency Radius Global Market Research has opened a new London office, dedicated to serving clients in Europe, the Middle East and Africa. The venture is being led by former Ipsos Director Michael Fodor.

Radius Global (formerly Data Development Worldwide) provides insights for consumer products, financial services, pharma, communications, and traditional and new media clients.

Fodor joins as Managing Director, Radius EMEA, with 20 years’ experience of running and managing several research companies in Europe, and expertise across the FMCG, drinks, auto, pharma and service sectors.

He is the co-founder of Moscow-based custom research company F-Squared, which Ipsos acquired in 2002, after which he became an Ipsos Director.

In his new role, Fodor reports to Radius MD Chip Lister, who comments: ‘Through Radius EMEA we’ll be able to address the unique needs of clients located in EMEA, as well as provide additional services to all of our clients worldwide. I can think of no better person than Michael Fodor to lead the charge for Radius outside the US.

Fodor is joined by Glenn Trouse as Deputy General Manager, and Suzanne McManus as Director of Qualitative Research.

Trouse previously served as SVP, EMEA Marketing at Grey, while McManus held senior planning roles at Baby Creative, JWT, and Grey.

‘Both Glenn and Suzanne offer an impressive blend of international market research, marketing, and brand development expertise,’ states Fodor. ‘Their expertise, and their distinctive experiential perspectives will bring tremendous value to Radius’ global client roster.’

Web site: www.radius-global.com .

• Radius Global
• All news

• Simple printable version of this article
• Email this article to a friend