Home Web CATI System Unveiled

US firm Creative Research Systems has released a new Web CATI module that enables interviewers to work from home or other remote locations.

The company was founded in 1982 to provide software for market researchers and other questionnaire users including political pollsters, HR professionals and social scientists.

To tap into the latest edition of its software package 'The Survey System', an interviewer needs only a regular phone and broadband Internet connection, plus a browser equipped PC or MAC. The system also works through a VOIP system such as Skype.

By logging onto the web site, the interviewer can see the next available telephone number to call, an introductory script, and any other available information about the respondent.

Through the module, the interviewer can conduct the interview, schedule an appointment to call the number back at a particular date and time, or record a call result, such as 'busy' or 'no answer'.

'The steady decline of the traditional phone bank has accelerated over the last few years as cost pressures have mounted,' states CEO Dr Hank Zucker. 'The Survey System Web CATI provides both cost savings for the researcher and work-at-home convenience for the interviewer.'

Web site: www.surveysystem.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.