InsightsNow Hires Three

In the US, product innovation and development specialist InsightsNow has expanded its Consumer & Marketing Science Division with the appointment of three consultants.

Lauren Landesman Wagner joins with more than 20 years' research experience. She was formerly Director of Marketing Research for Armor All Products and Jack in the Box, and also has experience of concept and product testing, packaging and ad evaluation, pricing research, awareness and usage studies, attitudinal segmentation and customer satisfaction analyses. She began her career at General Foods.

Marianne Swaney-Stueve brings more than 10 years of experience, with a particular focus on youth research, and both adult and child sensory testing.

Prior to joining, she was Global Director of Sensory and Consumer Insights at International Flavors and Fragrances (IFF), where she launched a global youth program to train researchers on how to apply best practices when conducting youth tests, and standardized research methodologies across multiple departments.

Kimberley Greenwood joins with more than 14 years' experience in consumer and marketing research. Most recently, she was responsible for driving new innovation and consumer insights at The Schwan Food Company, before which she worked for large CPG firms such as E&J Gallo Winery, ConAgra Foods and Miller Coors Brewing Company.

'It's wonderful to have such talented individuals from the industry join the CMS team,' states Jeff Kenney, Director, Consumer & Marketing Sciences. 'The expertise of these individuals spans all areas of both product and marketing research and is a huge value-add for InsightsNow and our clients.'

Web site: www.insightsnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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