Former Ipsos Colleagues Launch New Agency

In the UK, former Ipsos directors Sam McGuire and Alison Bigsby have founded a full service market research agency, Samson Research.

Most recently, McGuire worked for Ipsos in New York as an SVP across North America, and before this he held senior positions for Ipsos in the UK, including serving as MD for its Public Affairs division. His 20-year career in market research has included a focus on stakeholder research, public affairs and policy, media and technology, and comms research.

Bigsby has more than 25 years' research industry experience, and previously held senior positions at ESA, Ipsos Public Affairs and BMRB, as well as client-side at Parcelforce Worldwide and Ofcom. Her research background spans consumer and B2B, qual and quant.

Their new London-based agency has been launched to help private and public sector clients with a range of business needs including consumer preference; corporate responsibility; digital communications; public affairs and policy; reputation management; and stakeholder relations and management.

'Clients tell us they need the breadth of vision that the larger agency experience brings, coupled with the agility of the smaller agency,' explains McGuire. 'We've established Samson to ensure that our clients benefit from this broader experience.'

Web site: www.samsonresearch.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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