QuickQual Tool Launched

US firm 20|20 Research has launched QuickQual, a bundled solution built on its QualBoard bulletin board focus group platform.

The company was founded in 1986 and provides online qual research software and support, qual recruiting. It also operates three focus group facilities in the US.

The new QuickQual solution, released by its 20|20 Technology division, includes planning and screener writing to help develop the discussion guide, all recruiting and incentives, participant management, assistance with probing, and delivery of a customized reporting package at the close of the project.

'QuickQual was developed for two distinct groups,' states founder Jim Bryson (pictured), 'Client-side marketers and researchers who conduct their research in-house and medium-to-large research agencies looking to get things done faster. The solution defines a new category called 'Assisted Qualitative' that delivers on the Internet's promise of speed and efficiency.'

Web site: www.2020research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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