Revenues Soar 122% at Media Insights Firm Ebiquity

UK-based media and marketing insights specialist Ebiquity has reported a 122% climb in total group revenues to £20.5m (2009: £9.3m) for the six months ended 31 October 2010, partly driven by its acquisition of ad and media intelligence firm Xtreme Information last April.

Founded in 1997, Ebiquity - formerly Thomson Intermedia - offers media auditing, marketing effectiveness, competitive ad monitoring and news monitoring services.

The firm recently relocated both its central London and Newcastle operations to North Tyneside, where it now employs 210 staff across a range of media roles, from analysts to quality control officers.

During the six months ended 31 October 2010, Ebiquity completed its integration of Xtreme Information - a year ahead of time. Including the impact of this and the acquisition of German media monitoring firm TMC, underlying operating profit was up 89% to £1.4m (2009: £0.8m), with a pro forma increase of 28%.

On a pro forma-basis, revenue increased 4%, while underlying profit before tax was £1.4m (2009: £0.7m) and reported loss before tax was £2.3m (2009: profit £0.2m) due to £2.0m of Xtreme integration costs.

The pro forma growth in the group's analytics revenue was 3% to £7.5m, representing 37% of total group revenue, unchanged from 2009. For the period, the company's international revenues represented 71% of total revenues (£14.6m) compared with 37% for the same period last year (£3.4m), on an actual basis.

CEO Michael Greenlees says that the firm sees 'significant growth opportunities' in the US, plans to further develop both its expertise and international footprint and is well positioned to capitalise on increasing global demand for understanding media and marketing trends.

'The focus on the successful integration of our recent acquisitions means that we can now benefit from both the cost synergies and the commercial benefits of our wider international presence,' states Greenlees. 'Revenues remain strong and our growth strategy clear, and we look forward with confidence to achieving another successful year in the progress of our company.'

From 1 February 2011, the firm plans to brand all its products and services with the Ebiquity name, and 'cluster' them into six client-facing practices - media, advertising intelligence, PR intelligence, ROI (return on investment), digital, and media technology.

Web site: www.ebiquity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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