Luxury Market Specialists Team Up

Database marketing solutions firm MBS, a subsidiary of GSI Commerce, is partnering with luxury market research and consulting group the Luxury Institute to help clients with enterprise-wide cultural CRM initiatives in the sector.

The partnership will link MBS' core strategic and analytical services and the Luxury Institute's array of brand and customer experience research, giving luxury marketers knowledge-based products and services.

Milton Pedraza, CEO of the Luxury Institute says his firm's new partner offers luxury clients 'a critical customer-centric point of view that dovetails perfectly with the [Institute's] primary research and consultative initiatives', and will help to both implement and measure its luxury CRM Culture initiatives.

David Braunstein, SVP of Strategic Services for MBS, comments: 'The Luxury Institute's exceptional primary research studies, consulting services and cultural CRM expertise, along with MBS' strategic and analytical capabilities enable us to create compelling new observations about affluent consumer preferences and behaviors.'

The Luxury Institute is online at www.luxuryinstitute.com . MBS is part of GSI's Global Marketing Services division, with a home page at www.mbsinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.