uSamp and Gutcheck Partner

In California, uSamp has teamed up with online qual researcher GutCheck to provide automated delivery of screened and qualified participants for moderated, online qualitative research studies.

The service will be based on uSamp's proprietary sampling platform, which offers real-time, self-service access to its US proprietary panel of more than three million screened and vetted survey respondents.

GutCheck will connect businesses, agencies and marketers with research participants supplied by uSamp's panel, for one-on-one chat interviews, eliminating what the firms call 'the timelines, costs and potentially imbalanced group dynamics associated with conventional focus groups'.

'There's no better match-up than uSamp's meticulously screened panel featuring millions of highly engaged individuals, and its technology leadership that created a powerful collaborative tool like SampleMarket 2.0', said Matt Warta, co-founder and CEO, GutCheck.

GutCheck enables users to set demographic- and custom-screening questions, along with geo-targeting preferences, to recruit target audiences from within uSamp's US panel. GutCheck then conducts a secondary validation to ensure the desired profile. The queued up respondent is then interviewed in a one-on-one chat session online. Access is provided to the interview transcripts for later analysis and collaboration with colleagues.

Matt Dusig, co-founder and CEO, uSamp says, 'GutCheck is an ideal complement to SampleMarket. The result is transformational: a turnkey DIY alternative to focus groups.'

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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