TNS and Hoffman Form Joint Venture in Hungary

TNS has expanded in Hungary, through the formation of a new joint venture with former RI affiliate Hoffmann Research International, now rebranded as TNS Hoffmann.

Founded in 1997, Hoffmann provides qualitative research in Hungary and across Central Europe.

The new firm is jointly led by two Managing Directors - Hoffman Research founder Márta Hoffmann and former TNS Hungary MD Gábor Duránszkai (pictured), who say the partnership will offer the firm's clients the best service for quant and now also for qual research.

'We are very pleased to join the TNS global network,' states Hoffmann. 'The firm's unique portfolio of globally standardized research tools and solutions - especially in the areas of product development, retail and shopper, brand management and stakeholder management - will help us accelerate the growth of the new venture.'

Duránszkai adds: 'With the combined resources we can offer our most demanding customers the best quant and qual market research and marketing consultancy in Hungary and beyond.'

Web site: www.tns-global.hu .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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