Tokyo-based online specialist Research Panel Asia (RPA) has added a Japanese consumer behavior database to its ‘LifeStyle Index’ ASP service, previously focused on China.
The Index allows 24/7 access to data including personal attributes and consumer behavior for many commodities including home appliances, financial services, mobile phones and automobiles. Users can now view data on the values, attitudes, preferences and purchase behaviour of Japanese consumers, and compare and analyse figures for the two countries side by side.
The Indexes are based on the firm’s LifeStyle Survey
, run using its proprietary panels. The Chinese database was launched four months ago and covers consumers in three main cities, Beijing, Shanghai and Guangzhou, with over 180 attributes; the new Japanese product includes more than 240 attributes including the mental state of consumers when purchasing.
Clients can analyse consumer behavior by factors including motive, frequency, place and purchase intent; preference for brands in areas including food and cosmetics; and gender, age and marital status.
The service now offers comparison and clustering of up to four segments at one time; and cross-tabulation of questions using a simple management console.
Established in October 2009 by President Shogo Nakazato and 100% owned by the EC Navi Company, the firm is online at www.researchpanelasia.com