Dashboard Debut for Decipher

US-based research technology firm Decipher has launched a fully interactive reporting dashboard for market research projects.

Fresno, CA-based Decipher specializes in online survey programming, sampling, data collection and data reporting using proprietary web-based applications, which it integrates with more traditional research techniques.

The dashboard displays data via graphs, sliders, gauges and other customizable visuals depending on the desired complexity. In addition, the new product allows a much higher degree of client interaction including the ability to control the way the data is presented and combined. The reporting tool also facilitates the running of 'what if' scenarios with the data as it is collected: for example, it can build a scenario to project potential sales figures using predictive formulas for awareness.

Ji Kim, SVP Data Management, says that for most companies, creating their own reporting dashboards is too costly, time-consuming and technical. 'Through this new suite of reporting tools we can deliver a customized, interactive dashboard to our clients through which they'll be able to view research results quickly and intuitively in an interactive reporting environment.'

A demo is available at www.decipherinc.com/n/research-services/demos/interactive-dashboards .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Decipher
• All news