SAY Media Introduces Influencer Opinion Panel

Social media engagement firm SAY Media has introduced the SAY 100, a group of influential 'online voices' who have been recruited to create content, drive conversations and shape opinion.

Through SAY Media's platform, advertisers are able to measure the brand impact of their campaigns, through feedback from 'engagers' about recall, favourability and intent to purchase.

In December, the firm partnered with Knowledge Networks' ad effectiveness subsidiary KN Dimestore to develop a new research approach to measure the impact of user engagement on brand metrics.

SAY MEDIA's new panel has been developed in partnership with clients in specific industries - such as technology and travel - who have identified the 10 'category experts' most likely to influence them within their respective sectors. This has resulted in a list of 'passionate creators', who are available to influence consumer opinion.

'Technology has enabled individuals with a point of view to build audience around the things that they love - these are the voices that shape opinion,' states Troy Young, President, SAY Media. 'We help brands find and tap into this influence every day, and the SAY 100 will help us do this more effectively.'

San Francisco-headquartered SAY Media has offices across North America, in the UK and Australia, and is online at www.saymedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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