Sociocast Share Sale Nets $1.75m

In New York, online audience data company Sociocast has raised $1.75m through a share placement.

Founded in 2008 by Albert Azout and Ari Goldberg (pictured), Sociocast is privately backed by entrepreneur Dan Gilbert, who is Chairman of online lender Quicken Loans and majority owner of the Cleveland Cavaliers basketball team.

The firm works with publishers and content companies to provide audience insights, measurement and monetization, as well as with ad partners to offer real-time targeting and audience 'discovery'.

Sociocast combines artificial intelligence with the measurement and prediction of consumer behavior, and its founders say the ultimate aim of their platform is to predict influences on consumer decision-making.

Its recent share sale, which involved nine investors, follows a $1.65m Series A funding led by Gilbert in September.

Web site: www.sociocast.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.