New Ingredients for Sense's Creative Cauldron

London-based online co-creation platform The Sense Network is relaunching after a decade, with a new site architecture facilitating collaboration with other agencies and allowing its 2,000 members to take a more active role, launching and managing their own collaborative projects.

Created in 2001 by strategy consultancy Sense Worldwide, the site brings together innovative and creative thinkers to help develop product and service strategies for clients including Nike, Diageo, Johnson & Johnson and the BBC. It boasts of including a range of creative types from 'a national newspaper editor to a pagan witch'.

According to CEO Jeremy Brown, 'The Sense Network has come a long way from the gathering of cultural influencers who, ten years ago, regularly met in London to discuss the trends and futures of the day. To date, this global community of creative thinkers and doers has played a pivotal role in delivering co-creation projects for clients across 55 countries in 35 languages.'

Web site: www.thesensenetwork.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.