Funds for Consumer Intelligence Tech Firm Motista

Online marketing software start-up Motista has received a $4.5m Series A investment from El Dorado Ventures. The firm is also relocating its corporate headquarters from Rockville, MD to San Mateo, CA.

Motista provides its Fortune 1000 clients - who include financial services, consumer electronics, retail and household product brands - with on-demand information about consumer motivations, delivered over the web and based on continuous online surveys of hundreds of thousands of consumers. Data is specific to clients' brands, segments and competitors. The firm pitches this service as a middle path between 'time consuming and expensive' traditional market research and social media measurement tools which it says 'only track short-term sentiment trends'. A new version of the product is due for release later this year.

Scott Magids, co-founder and CEO of Motista, says the investment will enable his company to 'transform the way all Fortune 1000 marketers use consumer intelligence by getting it in their hands every day, as they work to drive acquisition, cross-sell, loyalty and advocacy.'

Alongside Magids, the firm's leadership consists of co-founder and Chief Product and Marketing Officer Alan Zorfas, and Chief Technology Officer Chris McNeilly.

El Dorado General Partner joins Motista's board, and comments: Motista is the first company we've seen that's focused on giving Fortune 1000 marketers the practical tools and intelligence they need to be successful' in today's new commercial environment.

Web site: www.motista.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.