Zoom Hires Rosenfeld as Research and Insights Lead

Digital out-of-home specialist Zoom Media and Marketing has hired media research exec Dan Rosenfeld for the newly created role of Director of Research & Insights, to lead all US audience measurement and campaign effectiveness studies.

Zoom operates digital and fixed media networks that reach consumers in more than 10,000 venues including fitness centers, bars and restaurants, indoor soccer facilities, bowling alleys and family entertainment centers. Its 25,000 plus digital screens and 55,000 billboard locations worldwide reach more than 100 million monthly viewers and its audiences are measured by Nielsen.

Rosenfeld joins from A&E Television Networks (AETN), where he served as Manager, Program & Market Research for the History Channel, and provided senior management, programming and advertising sales teams with ongoing insights into the channel's TV and online audiences.

Before this, he held a similar position with Turner Broadcasting, where he supported the growth of entertainment TV networks and their web extensions through audience measurement, custom research and analysis of syndicated studies. Rosenfeld began his career at MediaVest Worldwide as Senior Media Research Analyst on the Kraft account.

'Dan's experience and knowledge of the fundamental role that research plays in the buying and selling of digital and video media is critical to Zoom's growth strategy and business objectives,' states Dan Levi, SVP of Digital Media & Strategic Partnerships. 'More and more advertisers and agencies are using digital place-based media to optimize the reach and efficiency of their video ad campaigns, and insightful, innovative research is critical in demonstrating the impact of our media.'

Web site: www.zoommedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.