ListenLogic Opens Social Media 'Command Center'

US social media research and analytics firm ListenLogic has opened a fully-managed center, through which clients can listen to what is being said about their organization or brand, manage their reputation and drive 'social outreach'.

ListenLogic uses proprietary products to derive real-time intelligence from millions of online consumer conversations. Its consumer insight tools feature advanced geographic, demographic and psychographic segmentation to deliver understanding of consumer attitudes and preferences.

The newly launched 'Social Listening Intelligence Center' (SLIC) offers clients real-time listening and response, to help manage the threats and opportunities which emerge from social media.

The solution is powered by ListenLogic's proprietary data-mining technology and staffed by analysts who currently support multiple languages and global coverage.

'Consumers are more connected, vocal, and influential thanks to social media, and with the explosive growth of channels like Twitter, Facebook and YouTube, the enterprise is being challenged to manage the social media firehose,' states co-founder and Chairman Vincent Schiavone. 'Our Social Listening Intelligence Center makes sure companies get the right information to the right people when they need it.'

Web site: www.listenlogic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.