In London, trend-based marketing insights consultancy SCB Partners has appointed Margaret Frazer as its Senior Research Director, with responsibility for the development of research methodologies and a team of 18 research and brand professionals.

From its offices in London and New York, SCB Partners connects brands with key people in their markets using consumer insights and strategic advice.

The firm, which was founded in 2002 by Tammy Smulders and Alice Bamford, employs a wide range of research methodologies and combines qual and quant data with knowledge from its Global Influencer & Opinion Leader Networks.

Frazer joins with more than 18 years’ research industry experience. Most recently, she served as Research Director of Cambridge Market Research, prior to which, she was Principal Consultant at economic and management advisor York Consulting, in charge of operations in its Edinburgh office.

For the eight years prior to this, she worked as Associate Director at Ipsos MORI Scotland, responsible for both social policy and corporate research. During her career, she has conducted UK and international consultancy work incorporating strategic marketing planning advice and implementation, and she also spent four years specialising in research within the food and drink sector.

‘We look forward to Margaret developing new research methodologies and bringing our insights, strategy and innovations-based projects to the next level,’ states Smulders, who is MD of SCB Partners.

Web site: www.scbpartners.com .

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