Euro RSCG Buys Ad Targeter Strategy Farm

Havas-owned marcoms group Euro RSCG Worldwide has acquired personalized advertising and marketing agency Strategy Farm, which offers positioning and strategy services, along with digital, social media and CRM. Terms were not disclosed.

Services provided by New York-based Strategy Farm include strategic planning and creative development for digital, direct, and social media programs, as well as analytics and measurement.

As part of the deal, the firm will be renamed Euro RSCG Worldwide Strat Farm, but will remain an independently operated company led by Executive Creative Director Pamela Vahdat (pictured).

Donna Murphy, Worldwide co-Managing Partner of Euro RSCG Life and Havas Health comments: 'The agency's entrepreneurial style, deep talent pool and future-forward personalized marketing business model will be an invaluable asset for us. Strat Farm really understands our digitally integrated model and, most important, we share a belief that you can be both results-oriented and creative.'

Web sites: wwww.eurorscg.com and www.stratfarm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.