Communispace and SMG Build Hispanic MR Community

In the US, online research community builder Communispace has partnered with media network Starcom MediaVest Group (SMG) to launch a joint consumer insight community focusing on the Hispanic market.

Communispace - which was recently acquired by marketing services giant Omnicom - builds and manages online communities to allow marketers to test ideas, generate feedback and gain insights into consumer views and behavior.

Through its partnership with SMG, the firm has recruited a panel of 300 Hispanic men and women aged between 25 and 54 who reside in the US. A bilingual team of Communispace community experts will facilitate the community, with ongoing input from the SMG Multicultural team.

Esther Franklin, who is EVP Director, Cultural Identities, SMG Multicultural, says that the new online Hispanic community will enable her firm to listen to and obtain a deeper level of understanding about what is meaningful in members' everyday lives.

'This joint-research community provides not only Communispace, but also our clients, with a valuable resource tool to tap into and obtain insights from this important consumer segment,' states Stephanie Abell, Manager of Agency Solutions, Communispace. 'SMG Multicultural has a rich history in successful multicultural campaigns for its clients and we couldn't be more thrilled to be partnering with them on this new endeavor.'

Web sites: www.communispace.com and www.mediavestww.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.