Toluna Unveils iPhone Survey App

Panel and survey technology provider Toluna has launched an iPhone app to facilitate survey response from its four million panellists.

The firm says that through the new app, members will be able to create polls in seconds and receive thousands of answers from its global community, direct to their iPhone.

Respondents will also be able to use it to post and comment on polls while on the move.

'Continually striving for innovation, Toluna looks to new techniques and technologies in order to communicate with consumers, how and when they want to,' states Frank Smadja, SVP of Research & Development. 'Whether it's looking for local information, recommendations or political opinions, public opinion can be formed in the palm of their hands.'

Last week, Toluna shareholders agreed to sell the firm in a deal valuing the company at £161m.

Web site: www.toluna-group.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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