Trendline Hires Bloxham to Lead Insights Practice

In the US, insight-driven marketing consultancy Trendline Interactive has appointed media research veteran Mike Bloxham as Vice President of Insights and Consulting.

Trendline helps clients to develop online consumer messaging programs, with a creative combination of research and e-mail marketing.

Bloxham joins with more than 20 years' media research experience and a background in attitudinal and behavioral research. Most recently he was Director of Insight and Research at Ball State University's Center for Media Design, where he oversaw research into consumer media consumption and measurement, mobile media, eye tracking and advanced usability testing.

He is also a co-founder of the Media Behavior Institute (MBI) - a company focused on the research and measurement of audience behaviors across media platforms, which is currently engaged by The Coalition for Innovative Media Measurement on a study designed to inform future approaches to cross-platform measurement.

'Mike's expertise on the intersection of online messaging and traditional media will benefit companies looking to navigate an increasingly complex media landscape,' says co-founder Morgan Stewart. 'Our focus on delivering messages across channels resonates with our clients and they are looking to us to develop programs that integrate the best aspects of both traditional and online marketing channels.'

Web site: www.trendlineinteractive.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.