Martini and NetSeer Link to Target Affluent Consumers

In New York, digital media platform provider Martini Media has partnered with web technology firm NetSeer to provide a service targeting ads to affluent individuals based on their intent.

Martini Media, which focuses on consumers with household incomes over $100k, operates a publisher network of 1,000 lifestyle and business sites, while offering proprietary audience data to more than 300 premium, luxury and B2B advertisers.

The partners say the combination of in-house site data and access to NetSeer's reader intent-based targeting technology will allow publishers and advertisers to understand the advertising environment created by the content on a specific web page - for example, whether it is the right environment for a yacht, auto or travel ad.

'We can now target ads to the richest, hardest to reach people online the way they actually view media,' states Martin Media CEO Skip Brand. 'And we can do it through the enthusiast sites proven to generate the greatest impact on brand awareness, preference and purchase.'

Web sites: www.martinimediainc.com and www.netseer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.