New US Firm Seeks Mastery of CRM

In the US, data analytics specialist Tony Branda has launched BlackBelt Direct, a consultancy focused on customer relationship marketing (CRM) solutions, business and social intelligence and data strategy.

Branda has a 20-year background in CRM, marketing, business intelligence and portfolio management from the banking sector. Prior to setting up the company he worked at RBS, first as leader of the Business Analysis team for its Card Services division and then the Division Wide Business Intelligence team for Consumer Finance. Earlier in his career, he was SVP and Program Director for a Division Wide Customer Information Strategy at Wells Fargo, developing where he created an approach to customer data, business intelligence and marketing infrastructure.

His new firm provides a project management and staffing model to improve CRM by data-driven targeting. Its offer includes predictive modeling, segmentation, MR and competitive intelligence.

'We live in the age of the socially empowered customer and getting multi-channel customer centric marketing right requires a whole new set of competencies that CMO's, CIO's and CEO's desire to tap into,' states Branda. 'The CEO's and CMOs of tomorrow want to build integrated contact, database and analytics capabilities that connect the dots and drive organic growth.'

Web site: www.black-belt-direct.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.