Partners Offer Personalized Online Video Ads

Ad optimization specialist TidalTV has partnered with real-time video technology provider Eyeview to develop a targeted online video ad solution.

TidalTV's technology allows highly targeted delivery of branded ads to demographic segments and to date works with television, online video and mobile devices. New partner Eyeview offers brands the ability to customize their TV commercials for individuals on digital media, allowing the real-time manipulation of video creative while promising to maintain broadcast quality. Personalization makes use of real-time data feeds including local weather conditions, geo-location, current deals and prices, and demographics, driving traffic to local stores.

Mark McKee, TidalTV's VP of Marketing, says advertisers are asking for better ways to use 'the unique capabilities of digital and video' to connect with consumers, adding: 'With Eyeview's dynamic creative technology solution, TidalTV can now customize creative to ensure relevance when a video is served, while applying advanced audience targeting to hit the brand's target consumer in the right place, at the right time, with the most relevant message.'

Oren Harnevo, CEO of Eyeview, says TidalTV's targeting technologies provide his company with 'better leverage' and adds: 'Eyeview is generating real-time broadcast quality video variations for TidalTV's advertisers, proving the value of this partnership.'

Web sites are at www.tidaltv.com and www.eyeviewdigital.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.