New High-Tech Studio for Vegas

Lisabeth Couturier has rejoined Las Vegas-based research services firm Precision Opinion as a Vice President, and will lead the re-opening of a major focus group facility in the city, complete with gaming laboratory.

Company President Jim Medick says the 12,000 square foot facility has been completely renovated since the closure of MRCFocus two years ago, and is now 'the premier high-tech research center in Vegas', located 100 yards off the city's world famous Strip. In addition to the gaming lab, it includes a 48-seat movie theater, 3 focus group suites and 2 in-depth interview suites.

Precision Opinion claims to be Nevada's largest market research services firm with over 350 employees based in Las Vegas.

Medick, who launched MRCGroup in 1995 and sold it in 2007, says he is delighted with Couturier's return and adds: 'Everyone who has worked with Lisabeth over the past 15 years knows she is a pro who consistently delivers incredibly high levels of service.'

The firm is on the web at www.precisionopinion.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.