Games Analyst hires COO

In the UK GamesAnalytics, data mining and game monetization specialist, has appointed Mark Robinson as Chief Operating Officer.

Recently founded GamesAnalytics specializes in maximizing online game revenue with state-of-the-art real-time behavioral analytics and individually targeted in-game marketing. Its aims are to increase the number of paying players, the average revenue per unit (ARPU) and overall player retention for its clients.

Prior to joining Robinson headed up Marketing Databasics, a data mining and analytics company. His experience covers a wide range of sectors including financial services, retail, leisure and the drinks industry. Previous clients include AXA, Barclays, HBOS, Standard Life and Sainsbury's Finance. He started his career as an analyst at British Gas and went on to be a consultant with marketing services company CACI. He also contributes to the industry through his membership of the Direct Marketing Association Council.

CEO Chris Wright comments: 'Mark brings unparalleled experience in data-mining and analytics, having built market leading analytics solutions for blue chip clients throughout the financial and retail sectors. His understanding of driving customer satisfaction and monetization for clients through data driven insight is second to none.'

Robinson - who also debuts today as a pundit in MrWeb's www.mrweb.com/mrt/gam11may.htm MRT section, comments: 'The rise in online gaming presents a massive opportunity for developers and publishers to understand their customers as never before. It is now possible to use state-of-the-art behavioral analytics technology to drive increased customer satisfaction, player retention, virality and revenue.'

GamesAnalytics has offices in Edinburgh, London, and San Francisco and a home page at www.gamesanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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