tracx Launches Social Media Analysis Software

Tel Aviv-based tracx has announced a new social media module named SMMS which adds analytics and segmentation to the company's existing planning and distribution package.

tracx says SMMS (Social Media Management System) uses patent-pending technology to answer clients' most pressing question, that of online campaign ROI; and is able to analyze all levels of social data 'from the brand to the campaign and everything in between, including competitor, influencer and conversation level data.'

The system's features include Social Segmentation, which analyses online content relevant to the client's brand according to demographic characteristics; and Channel Analysis, which helps clients optimise the mix of social media they use. As an example of the latter, tracx says SMMS helped a global camera brand to identify blogs as a better launch pad for a specific campaign than Facebook, where those discussing it were mostly in the creative community, not the target for this particular promotion.

The company's modular solution, of which SMMS forms a part, aims to provide clients with all the tools necessary to build, manage and monetize their social media presence, covering the full life-cycle from planning to ROI measurement. Other modules include social media campaign administration and management; planning & analysis; content distribution; and a '24 Hour Social Scene' module which drills down in near real-time into the last day's conversation.

CEO Eran Gilad comments: 'With its sophisticated approval chain and contacts management system, clients are now using the platform to assign and manage activities more effectively, streamlining their internal processes and giving a deeper level of control and insights to all their social media efforts.'

Web site: www.tra.cx .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.