Adform Launches Tailored Re-Targeting Solution

European digital marketing agency Adform has launched a 'new generation' of banner advertisements, whose messages can be tailored to the individual user's specific interests.

Adform was founded in 2002, and now has offices in London, Hamburg, Stockholm, Oslo, Milan, Wroclaw, Vilnius and Copenhagen.

The firm recently partnered with online research specialist YouGov to launch AdSurvey, a service which tests how one or more banner ads are received by a target group prior to a campaign being launched.

Through its new banner solution, Adform can automate the production and display of ads that reflect the interest and actions of individual Internet users. For instance, if a user adds a holiday to China to their shopping basket without actually buying anything, the banner displayed will show offers relating to the initial selection.

The concept has just been launched internationally under the name 'Product Targeting', available via Adform's online platform.

Lars Anthonisen, Marketing Director at Adform, states: 'For the advertiser, Product Targeting has a dramatically positive impact on ROI as it enables the message to be tailored in such a way as to persuade the consumer to react to an ad. Our product is a pioneering innovation in the field of effective marketing.'

Web site: www.adform.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.