French co-creation agency eYeka has consolidated its business into three practices, in a bid to better serve its clients and its communities worldwide.
eYeka offers a 160,000-strong international community of creative consumers based in 76 countries, who are available to engage with brands on co-creation campaigns.
Since its foundation in 2006 in France, the company has expanded to Singapore, the UK and the US, and it now generates more than half of its activity outside France.
Its three global practices have been established to enable staff to share experience and co-ordinate expansion across markets, teams and partners.
The practices are:
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.