French co-creation agency eYeka has consolidated its business into three practices, in a bid to better serve its clients and its communities worldwide.

eYeka offers a 160,000-strong international community of creative consumers based in 76 countries, who are available to engage with brands on co-creation campaigns.

Since its foundation in 2006 in France, the company has expanded to Singapore, the UK and the US, and it now generates more than half of its activity outside France.

Its three global practices have been established to enable staff to share experience and co-ordinate expansion across markets, teams and partners.

The practices are:

• Sales & Client Services – led by co-founder Alexandre Olmedo
  
• Product & Community – led by VP Product, Nicolas Borgis
  
• Professional Services – led by Strategy and Innovations Director, Joel Cere

François Pétavy, Global CEO, comments: ‘As brands increasingly understand how co-creation can give them a competitive advantage, we have experienced a rapid acceleration in the number and scale of our projects. The global practice model will allow us to consolidate expertise to ensure that our clients get the best results for their projects, no matter where they are located.’

Web site: www.eyeka.net .

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