Hearsay Social Bags $18m

US-based social media monitoring company Hearsay Social has raised $18m in new funding, and plans to double its headcount to 80 employees by the end of the year. The firm has so far raised a total of $21m since its launch in February.

The San Francisco-based firm was founded by former Microsoft executive Steve Garrity and former Google exec Clara Shih (pictured).

Hearsay's tools enable national businesses and their local branches to manage Facebook, LinkedIn and Twitter pages. Through the firm's SaaS dashboard, users can tap into workflow and content management tools, as well as analytics across social media networks by region or by sub-region.

Yesterday, the company announced it had added several new features to its software, including an integrated social campaigns solution, which enables marketers to package Facebook tabs, posts and ads into a campaign that local staff can launch with a single click.

The new features also include a 'rogue page finder' for locating social media pages that use a company's brand, but are imposter accounts.

The latest round of funding was led by New Enterprise Associates (NEA), with participation from previous investor Sequoia Capital. NEA Partner Jon Sakoda joins the Hearsay Board of Directors.

Web site: www.hearsaysocial.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.