Healthcare communications agency OPEN Health, a subsidiary of UK-based Chime Communications, has announced the opening of a new market research and brand planning arm, OPEN Plan. Cory Inglis will lead the new division as MD.
OPEN Health was founded by former Huntsworth Health global CEO David Rowley in January this year. OPEN Plan will provide global and domestic market research solutions and offers services including qual, quant and online research.
Inglis, who will also be a partner in OPEN Health, has 10 years’ client side pharmaceutical industry experience and six years from MR and marketing agencies, plus people-management experience from a recent spell as Divisional Director at nitrogen.
According to Rowley, Inglis brings ‘a unique talent and skill set’ and is able both to get into the minds of customers and to use this to develop meaningful communication strategies.
OPEN Health also recently acquired health PR company Reynolds-MacKenzie and advertising agency Lane Earl Cox.
Web site: www.openhealth.co.uk