In the US, The NPD Group has launched a new tracker for the consumer electronics industry, drawing its respondents from NPD’s online panel of nearly two million participants.

The new tracker delivers a view of the fast-moving technology market with total market estimates aligned with NPD’s point-of-sale data, and featuring monthly data points to help understand the evolving consumer electronics market.

New categories have been included, such as e-readers, tablets, warranties, draw/close rates, and enhanced purchase motivators.

Dennis Brown, NPD’s Group President, comments: ‘NPD’s new consumer tracker is positioned to give our clients a more precise picture of the consumer electronics market. With our consumer data, clients will be able to better understand the purchase process, the why behind the buy, and retailer performance, all of which will enable our clients to execute strategic planning and tactical decision making.’

Web site: www.npd.com .

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