In Australia, customer analytics and data strategy consultancy Quantium has hired former eBay MD Simon Smith to launch Quantium Online, focusing on online shopping and eCommerce consulting.

Quantium helps companies use data to drive measured improvements in customer growth, financial results and shareholder value. The firm specialises in predicting customer behaviour and using analytics to make business decisions more scientific. It also offers the Market Blueprint database, which holds shopper information for more than two million Australians.

Smith joins from Pacific Brands, where he served as Group General Manager of the Homeware and Workwear divisions. Prior to this, he worked for Lion Nathan as Director of Strategy, and was MD of eBay Australia for eight years.

Greg Schneider, a Director of Quantium said: ‘Our success in the online area to date gives us the confidence that our offer is uniquely valuable. We know that with Simon on board many of our existing major clients, as well as a large number of new ones, will be keen to speak to us on this critical topic.’

Web site: www.quantium.com.au .

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