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YouGov Shuffles US Senior Team

August 11 2011

Online specialist YouGov has moved its US CEO Doug Rivers to the role of Chief Innovations Officer, with a seat on the plc Board. The firm has also promoted Definitive Insights co-founder Doss Struse to the position of President of YouGov America.

Doug Rivers and Doss StruseRivers has led YouGov's American business since 2007, following the firmís acquisition of Polimetrix, which he founded in 2004. Between 1998 and 2002, he was CEO of Knowledge Networks, and he has been Professor of Political Science at Stanford University in California since 1989.

In his new role, Rivers will also serve as Chairman of YouGov America and will lead the development of the companyís data products and their use across the group.

Struse, co-founder and Managing Partner of Definitive Insights, which YouGov acquired in April, will now be responsible for the firmís operational management including the continued integration of the business.

Before helping set up Definitive Insights, Struse was CEO of Momentum Market Intelligence and SVP of Marketing at Knowledge Networks. Earlier, he was CEO of Research International USA and Head of Strategy, Marketing, Pricing and Product Development at Nielsen.

CEO Stephan Shakespeare comments: ĎToday's appointments will further strengthen our group management team. Doug's focus on innovation will enable us to increase our share of revenue from scalable products, new methodologies and advanced analytics. Doss brings extensive experience in managing international research businesses which will help to maintain the rapid growth of our US business.í

Web site: www.yougov.com .

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