Innovation Drives Rapid Growth for Affinnova

Concept testing and forecasting software specialist Affinnova, Inc. has announced sales growth of 44% for the twelve months ending June 2011.

Affinnova helps clients identify concepts with the best potential from a wide range of options, then compares them to relevant benchmark and competitor concepts based on consumer preference.

Today's financials were boosted by rapid growth in the company's European operations, where sales for the last quarter grew 147% year-on-year. Affinnova says it has hired 40 new staff members, mostly in its Massachusetts headquarters, and will add a total of around 105 new employees by the end of next year. SVP Europe Jerome Simulin comments: 'We are eagerly looking to hire talented staff to supplement our existing team, who have been such a key part of our current success.'

President and CEO Waleed Al-Atraqchi says the firm's second-generation innovation platform IDDEA II has driven the success, and now represents 69% of sales, showing that 'we not only know how to help our clients innovate - we know how to grow our own business through innovation as well.'

The firm has opened an office in Paris and plans one in Germany later this year - it already has locations in the UK and Switzerland. Its web site can be found at www.affinnova.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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