GutCheck Goes Mobile

In the US, research software provider GutCheck has launched a mobile version of its instant online qual solution for fast turnaround targeted respondents.

Launched in October last year with $2m Series A funding, GutCheck enables non-expert users to access qualified targeted respondents using a patent-pending recruitment engine which sorts through its panel of more than 5 million online research participants. The new mobile service will allow clients to initiate and conduct research from their mobile devices by using their Internet log in - no special downloads, codes or apps are required.

CEO and co-founder Matt Warta comments: 'GutCheck sits in that sweet spot where marketers and researchers can try out ideas on the fly and get solid qualitative feedback without the weeks spent of budget approvals and arranging panels or focus groups. So it made sense to give our clients the ability to log in from mobile phones or tablets. When we say test out marketing ideas on the fly - we mean it. We want our customers to look like heroes, no matter their location.'

The company is based in Denver, Colorado, has seven employees and can be found online at www.gutcheckit.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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