ORC's CARAVAN Rolls Over New Ground

In the US, ORC International has enhanced its suite of CARAVAN omnibus surveys with the addition of a youth service targeting teens and younger adults, and a parent omnibus. The firm has also expanded its Online CARAVAN International service into 12 new countries.

Global market and employee research firm ORC International has offices across the US, Europe and Asia Pacific region. Its CARAVAN service, which the firm claims is the longest running omnibus in the US, is used to track trends, test market messages, validate qual results and identify target markets.

With the addition of the CARVAN Youth Omnibus clients can access the thoughts and attitudes of 13-24 year-olds, as well as access sample by gender, while the CARAVAN Parents Omnibus taps into the opinions of US parents of children aged 17 years and under.

The Online CARAVAN International Consumer Omnibus now reaches across twenty-three countries - ten in Europe (Belgium, France, Germany, Ireland, Italy, the Netherlands, Poland, Spain, Sweden and the UK); seven in Asia (China, Japan, Hong Kong, India, Japan, Singapore and South Korea); plus Russia, Brazil, Canada, Mexico, Australia and New Zealand.

Wayne Russum, SVP and Director of CARAVAN, comments: 'These enhancements are part of our continuing efforts to offer our clients access to key market segments, combined with the speed, quality and cost-effectiveness they have come to expect from these services.'

Web site: www.orcinternational.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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