Video Game Specialist Joins Ipsos OTX MediaCT

In the US, Ipsos' digital and media specialist arm, OTX MediaCT has appointed Robert Lightner as EVP in charge of its video game research business. He will be based in San Francisco, where he will also serve as local company lead.

The OTX MediaCT division, which was formed last year following Ipsos' acquisition of LA-based hi-tech entertainment researcher OTX, specialises in helping clients understand media and technology consumption, evaluate content, monitor the value of brands, and innovate.

Lightner began his career in 1990 as an Account Executive with McCann-Erickson Hakuhodo, and in 1993 moved to video gaming giant SEGA of America as Senior Research Analyst. He left SEGA to serve as Manager of Market Research at DFS Group, and then returned in 1999 as Director, Research & Analysis and has stayed ever since, rising to SVP, Publishing and Content.

Eric Villain, President, Media and Technology group at Ipsos OTX MediaCT, comments: 'With years of experience in one of the world's most recognized and successful digital gaming brands, Rob Lightner has a deep understanding of the research needs and challenges faced by our media and technology clients. His experience and insights into the massive and growing video gaming business, and the digital world in general, will no doubt be invaluable to our clients.'

Web site: www.ipsos-na.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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