London-based consumer insight and brand innovation agency Brand Genetics has appointed former 1HQ director Tom Ellis as Director of Insight and Innovation.

Brand Genetics offers a range of services to deliver insight-led brand strategy and innovation solutions. These include trends analysis, concept evaluation, influencer research and new brand and product creation.

Ellis joins from branding agency 1HQ, where he served as Client Development Director of Research and Strategy. Prior to this, he was MD of creative agency Big Green Door.

In his new role, Ellis will build on recent co-creation successes with clients, and work to develop new offers and build client relationships.

Andrew Christophers, Director of Brand Genetics, says: ‘We are delighted to have someone with Tom’s energy and breadth of experience joining our brandgenetics.com team – he is one of the rising stars of the branding world.’

Web site: www.brandgenetics.com .

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