New Role for Spergel at Ipsos OTX MediaCT

Ipsos OTX MediaCT has promoted Ben Spergel to SVP, Television Insights. He remains Product Manager for the major tracking study TV Dailies.

In his current role, Spergel is based in Los Angeles and oversees partnerships with over 40 television networks, helping them with what he calls the 'enormous challenges... in a world where hundreds of networks with limited budgets are competing for the same fickle audience with multiple viewing options.' His new responsibilities include leading the development of a number of new products promising 'script to screen' insight for the television industry, and expanding the firm's business in the media and entertainment space.

Spergel has more than fifteen years of TV research experience. Before Ipsos and OTX, he worked as Director of Primary Research at Lifetime Entertainment Services, after a spell as Director of Ad Sales, Publicity and New Media Research for its parent Lifetime Entertainment.

Divisional President Bruce Friend comments: 'Over the past five years, Ben has been driving the business development, client service and strategic planning for TV Dailies, putting Ipsos OTX MediaCT at the forefront of effective television market research. His energy, experience, expertise and commitment to client service make this promotion both fitting and appropriate.'

Web site: www.ipsos-na.com/media .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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